Modern chief marketing officers (CMOs) are the change agents who can advance marketing from a supportive function to a strategic partnership. With a birds-eye view across the entire client lifecycle, CMOs are best positioned to champion data-driven decision making and the requisite infrastructure and process changes.
As client become more demanding and less loyal, investing in ways to identify opportunities, predict client habits, develop market insights and facilitate client outreach is paramount. In fact, with an average return of $47 million on $1 million of marketing and business development spending for an Am Law 200 firm, the investment pays off.
On Wednesday, August 7, at 1 p.m. EST, please join us for a free webinar presented by Intapp. Speakers include Darryl Cross, Intapp’s Practice Group Lead for Professional Services Firm Leaders and Partners, and Bob Ambrogi, technology columnist for Above the Law, who will explores topics including:
- Opportunities to integrate data into the culture of the firm;
- Change management strategies to build firm-wide support; and
- Advancing smart collaboration and key-client planning (industry use cases).